Tyler, the Creator on his tribute to Converse’s classic Chuck 70
Skaters, soccer moms, and pirates collide in the Really Cool Converse Club, a testament to the iconic sneaker’s mass appeal
Tyler, the Creator has had his work cut out the past few months, releasing his latest album, Call Me If You Get Lost, and self-directing the visuals to go with it. Nevertheless, he’s also found time to write and direct a new video for Converse, celebrating the classic Converse Chuck 70.
The visual revolves around a meeting of the ‘Really Cool Converse Club’ in a community recreation centre. “The name was not planned out,” Tyler tells Dazed. “We couldn’t come up with a name, so we decided to come up with the cheapest name, and it was funny as hell, so it worked out.” The club itself isn’t messing around though, and is seen putting a “delinquent” member on trial.
“I have no choice but to revoke your membership to the Really Cool Converse Club,” says comedian Josh Johnson, before doling out the punishment. The offending member – a greaser played by actor and SNL veteran Tim Meadows – has broken one of the club’s three cardinal rules: “Rule number one: never wear another shoe. Rule number two: if you must wear another shoe, don’t. Rule number three: no denim hats.”
The Really Cool Converse Club is just part of Tyler’s ongoing collaboration with Converse. Since 2017, he’s shared his own interpretations of the brand’s iconic shoes, as well as designing a unique silhouette, the Converse Gianno, that dropped in 2019. This time around, the focus is on the versatility of Chuck 70s, bringing together a diverse cast of the shoe’s biggest fans.
When Converse called for the new campaign, the musician says, he instantly thought of the “many different pockets of people that wear Chucks, from skateboarders, to soccer moms, from the kids down the street, to older people, to some of the guys in the neighbourhood that I grew up with”.
“There’s so many different types of people that wear this shoe and I just wanted to put them all in one place. Regardless of whether it makes sense or not, just seeing them all under the one roof was important.”
The cast list – AKA the members of the Really Cool Converse Club – is also a testament to the broad church of Chuck 70 fans. Tyler taps friends and fellow creatives including Vince Staples, Odd Future’s Davon “Jasper” Wilson, Black Flag’s Henry Rollins, and more, to portray the motley crew of punks, artsy kids, OGs, and even pirates. Did pirates wear Chucks? “A few of them did,” he says. “A few of them was really into Chucks.”
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Tyler, the Creator’s Most Stylish Converse Designs and Where to Buy Them
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Tyler, the Creator knows footwear. And with over 15 shoe collaborations under his belt (on top of nine chart-topping albums), some might say the multi-hyphenate artist traverses the fashion industry as natively as the music scene at this point. His latest Converse Chuck 70s design for his fashion company Golf Wang is proof enough, selling out within minutes of dropping online.
His newest design features pink, purple and blue flames running across a cream-colored canvas, inspired by the signature flames featured on his 2015 album cover “Cherry Bomb.” The new Chucks makeover offers a more reserved take on his last “Cherry Bomb”-inspired design, this time using a more neutral color palette taken from Golf Wang’s latest collection.
The flame-printed take is the rapper’s fourth rework of the classic hi-top, following his blue flames design in 2019, in addition to a vibrant color-blocked design and polka-dot rework he released in 2020. But before finding success with Chuck 70s, Tyler’s in-house shoe line Golf Le Fleur made their distinct mark on Converse’s One Star shoes, which kicked off in 2017 with designs inspired by his “Flower Boy” album art, before he moved onto reworking the Converse Gianno in 2019. Since then, the prolific multi-hyphenate artist has made designs for dozens of Converse styles, and despite how fast they all sold out after dropping, there are still sneaky ways to find them online without finding yourself in a bidding war. But don’t worry, we did the work for you: Here are Tyler, the Creator’s best footwear designs to get your hands on while you wait for his flamed kicks to re-stock.
61% Off Converse x Golf Le Fleur Blue Denim Polka-Dot
This playful take on the Chuck 70s sold out almost immediately after their drop last November. The unique sneaks are made out of washed-out denim covered with colorful polka-dots throughout. This deal is unbeatable, considering an original retail price of $100, not to mention how hard it is to come by these limited-edition pairs in the first place.
BUY NOW: $39 Buy It
Converse x Golf Le Fleur Multi-Color
The classic sneak features mismatched canvas panels in the rapper’s favorite colors: yellow, red and blue. But if the colors don’t offer a big enough hint at Golf Le Fleur’s touch, then the fashion company’s adorable logo, embroidered in white and blue, is a dead giveaway.
BUY NOW: $150 Buy It
34% Off Converse x Golf Le Fleur Gianno Sneakers
If you’re looking for something unique but not necessarily as attention-grabbing, these sleek fashion-forward Giannos are the way to go. The new Converse style isn’t as familiar as the Chuck 70s, made even more distinct by Golf Le Fleur’s signature flower graphic embellished on either side. Diverging from Converse’s other low-top sneakers, the Giannos are paneled in suede, featuring a padded tongue and a treaded rubber sole for additional chunk.
BUY NOW: $86 Buy It
Converse x Golf Le Fleur Quilted Velvet
These iconic Chuck 70s are wrapped in a regal purple colorway, complete with the signature Golf Le Fleur flower branding along the side, an embroidered white logo on the tongue, white laces and a white midsole unit. Plus, the pairs are finished with a floral print on the sole. If the hi-tops are too much paired with the bold color, you can also opt for the quilted design on Converse’s low-top One Stars.
BUY NOW: $175 Buy It
Converse x Golf Le Fleur One Star Two-Tone
The two-tonal One Stars that Tyler released in conjunction with “Flower Boy” in 2017 shared the same whopping success as the rapper’s seminal album that same year. After almost immediately selling out more than three years ago, they’re still a highly sought-after fashion piece that are nearly impossible to find online for an affordable price. This orange and pink iteration, made in suede and featuring thoughtful flower embellishments, is currently available on Farfetch but is sure to sell out fast.
BUY NOW: $155 Buy It
Converse x Golf Le Fleur Blue Flames
His 2019 “Flames” collaboration is one of his most distinct Converse designs to date, featuring bold, orange flames that have now become a signature visual for the artist, who has used it extensively in Golf Wang’s in-house in line after its initial showcase on his 2015 album cover for “Cherry Bomb.” Unsurprisingly, the coveted piece is still sold out nearly everywhere online but if you really want them, it might be worth it to take a bid on them now before they become worth even more in the years to come.
BUY NOW: $219 Buy It
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Tyler, the Creator’s latest Converse shoe arrives in time for his new album
Fresh off the heels of his new album, Call Me If You Get Lost, Tyler, the Creator is also releasing the latest version of his GOLF le FLEUR Converse Chuck 70. And while there’s nothing too crazy about the design, the shoe does mark Tyler’s first Chuck in three years.
Faint pink and blue flames appear across the cream upper, with pink striping also adorning the midsole. Inside, “GOLF” is printed onto what looks like a hemp insole — and that’s all the flourishes Tyler has brought to the table. The sneaker is clean as hell and fits well into the more lavish style Tyler has been dressing in over the past several years — a departure from his streetwear staples and lines like, “Tyler does not fuck with Giuseppe/Fuck the Gucci, fuck the Raf/And Fuck the Swag and all that other shit they wearin’.”
Tyler hasn’t done much with Chucks — While Tyler and Converse’s partnership has been relatively prolific since they first teamed up in 2018, Chuck Taylors haven’t been a focal point. Instead, the two have on flowery One Stars and the Gianno, an original model that takes inspiration from hiking boots and sneakers.
The lone Chucks Tyler has released were also made in collaboration with the artists Spencer McMullen and Wyatt Navarro. Their original, and somewhat garish, sketches fell in line with Tyler’s pre-luxury wardrobe — but new fits require a new kind of sneaker.
Tyler’s new Chuck 70 is slated to release July 9 through Converse’s website and select other retailers. And while his kicks usually fall in a sort of middle ground of hype — not selling out in seconds but also not sitting on shelves forever — the new album could mean these sneakers will be more fussed over than ever. With new music and sneakers, the summer is Tyler’s for the taking.
Converse x Tyler The Creator Golf Le Fleur
Converse and Tyler, the Creator kicked off their lauded Converse x Tyler the Creator Golf Le Fleur collaboration last year, as the rapper and lifestyle retailer sent shockwaves through the footwear game – selling out almost instantly following its release.
Taking Converse’s low-top One Star silhouette and reworking it with a vivacious colour scheme, the shoe initially launched in three vibrant colourways; “Jolly Green”, “Solar Power”, and “Vanilla” back in 2017, before being followed by a duo of “Jade Lime” and “Geranium Pink”.
Four iterations of the Converse x Tyler The Creator Golf Le Fleur One Star arrive this week, just in time for the warmer weeks ahead; “Green Goblin”, “Pink Blue, “Pink Orange”, and “Lava Blue” (a.k.a Spider Man), as more eye-catching colour options join the ranks.
Rounding out the eccentric design on the Golf Le Fleur, floral detailing adorns the sidewall – surrounding the iconic star logo, as well as covering the outsole in floral patterns, while the upper is covered in premium suede.
Make sure to keep up with The Sole Supplier for all the latest on converse release dates and for all your trainer news!
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