Free fundraising platforms for nonprofits

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7 Platforms That Support Crowdfunding For Nonprofits

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nonprofit crowdfunding

The crowdfunding industry continues to grow and expand as a means of soliciting donations, product sales, and investments. Naturally, nonprofit organizations are now looking to get into the crowdfunding game too. In taking advantage of a crowdfunding platform’s fundraising and social media tools, nonprofits can bring their message to a much wider (not to mention younger) swath of the population than would otherwise be possible.

However, it’s not a simple matter of picking from a list of interchangeable platforms and getting started. Not all crowdfunding websites are created equal. Some crowdfunders are purely for creative/business projects and cannot be used for nonprofit fundraising, while other platforms specifically cater to the nonprofit market. Some platforms don’t let you collect the money you raise unless you hit your funding goal amount, while others let you keep whatever you raise regardless. Some platforms charge a percentage of what you raise as a fee (and some charge more if you fall short of your funding goal), while others charge a flat monthly fee to use their services. Some platforms facilitate the giving of rewards to your donors, while others do not.

That’s why your choice of a crowdfunding platform matters. We here at Merchant Maverick want to help you cut through the dizzying array of crowdfunding sites available by highlighting the crowdfunders best suited for nonprofit fundraising.

Learn More About Our Top Picks

Other Featured Options:

  • Fundly: Best niche crowdfunder.
  • Donorbox: Best for smaller nonprofits.

Read more below to learn why we chose these options.

Table of Contents

A Warning Before You Begin

It’s vitally important that you familiarize yourself with the laws regulating nonprofit fundraising in the state or states in which you will be operating. You may well have to register your charitable nonprofit with the state before you begin soliciting donations. If you’re looking to crowdfund for your nonprofit, and you’re confronting these questions for the first time, I recommend starting with the information provided by the National Council of Nonprofits and going from there.

It’s easy to find yourself unwittingly running afoul of fundraising laws if you’re unaware of them, so take caution!

Here Are 7 Platforms That Offer Crowdfunding For Nonprofits

Let’s look at seven good options for nonprofit organizations looking for a crowdfunding solution.

1. GoFundMe: Best For No Platform Fee

GoFundMe is best known for hosting campaigns related to personal medical expenses and other tragedies. That’s what has propelled GoFundMe to become the world’s top crowdfunding platform in terms of dollars raised (more than $9 billion and counting). What’s less well known is that GoFundMe hosts nonprofit crowdfunding campaigns as well. On the subject of nonprofit campaigns, GoFundMe states the following:

Raise money for a 501(c)3 or registered charity in the US, the UK, Australia, or Canada. Supporters will see charity details and a badge on the campaign.

If you are raising money for a charity and wish them to use it for a specific purpose, we recommend that you get in touch with the charity before raising funds on GoFundMe to ask if they are able to accommodate that.

To launch a charity campaign, the outfit you’re fundraising for must be a 501(c)(3) nonprofit organization based in the US, UK, Australia, or Canada. It must also be registered in the PayPal Giving Fund database. If your 501(c)(3) nonprofit isn’t in this database, GoFundMe outlines how you can rectify that on its support page.

GoFundMe’s nonprofit campaigns do not carry a platform fee. When GoFundMe started phasing out its 5% platform fee, it initially did so only for personal campaigns, leaving the 5% platform fee in place for charity/nonprofit campaigns. Thankfully, GoFundMe finally came around and eliminated the 5% fee for nonprofit crowdfunding as well.

That’s not to say GoFundMe donations are fee-free, however. A 2.9% + $0.30 processing fee will apply to each donation made in US dollars. Similar processing fees will apply to donations made in other currencies.

GoFundMe provides the following primer for those interested in starting a crowdfunding campaign for a nonprofit organization.

Read our in-depth review

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2. Mightycause: Best For Advanced Team/Event Management

Since its founding in 2006, Mightycause (known as Razoo prior to 2018) has been something of an all-of-the-above crowdfunder, hosting crowdfunding campaigns for nearly any cause under the sun: business, personal, team, and, yes, nonprofit crowdfunding. However, with its 2018 rebranding as Mightycause, the company is now solely devoted to facilitating crowdfunding campaigns for small and mid-sized nonprofits.

For your nonprofit to directly raise funds on Mightycause, it needs to be registered as a 501(c)(3) public charity in the US. However, if your organization doesn’t yet have 501(c)(3) status or is based outside the US, you may still be able to use Mightycause for fundraising. To do this, you’ll need to find an organization willing to act as your fiscal sponsor. Mightycause provides information on how to do this on its website.

Like GoFundMe, Mightycause does not charge a platform fee. Back in the Razoo days, the company charged a 4% platform fee, but, thankfully, this was eliminated in the company’s rebranding. What’s more, Mightycause charges a smaller payment processing fee than GoFundMe and most other competitors. Mightycause states that the average payment processing fee is just 0.81% plus $0.29 per donation. While the fee can be higher than this, Mightycause guarantees that your payment processing fees will never be higher than 2.2% plus $0.29 per donation, which is still a lower rate than you’ll pay with GoFundMe.

If you want more than what Mightycause’s Standard crowdfunding package provides, you can sign up for the Advanced plan. Let’s compare what you’ll get with Mightycause’s Standard and Advanced plans.

Free Plan

  • No monthly fee
  • Organization profile for year-round giving
  • Unlimited fundraising campaigns
  • Unlimited peer-to-peer campaigns
  • Donation widget for your website
  • Matching grants
  • Customizable donation levels and labels
  • Recurring donation management
  • Donor data collection
  • Social media sharing and integration
  • Real-time donation reports
  • Team and event management

Advanced Plan

  • $99 per month
  • All of the above, PLUS:
    • CRM for supporter management
    • Donor management
    • Digital marketing and email messaging
    • Text-to-give
    • Volunteer management
    • Embeddable donation form
    • Advanced analytics
    • Data integration
    • Advanced donor data collection
    • Donor surveys
    • Custom branded donation receipts

The Advanced plan isn’t cheap, so if you’re considering going this route, it’s best if you have some experience with nonprofit fundraising and have a reasonable expectation of funding success. If you do, the Advanced package offers a pretty compelling deal. Your organization will be able to host its crowdfunding campaign — one operating under its brand, not that of Mightycause. Plus, you’ll have access to the advanced campaign features listed above.

Donors who contribute to nonprofit campaigns will immediately be emailed a receipt that they can use to claim a deduction on their taxes.

Read our in-depth review

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3. FundRazr: Best Reputation

Declaring itself “Canada’s leading crowdfunding platform,” FundRazr has facilitated the raising of over $175 million (US) in its near-decade of existence. FundRazr hosts crowdfunding campaigns for personal causes, business causes, and, yes, nonprofit organizations. The company also has a great reputation among both campaigners and donors. FundRazr is one of the few crowdfunding outfits that proudly links to its Trustpilot page. That should tell you something.

FundRazr goes into exactly who can raise money on its site for a nonprofit organization on its support page. Essentially, if you’re not an Authorized Officer of the organization in question, you’ll need to submit a Letter Of Subordination that expressly authorizes you to fundraise on it’s behalf.

A regular FundRazr crowdfunding campaign — whether it be for a personal cause or a nonprofit — is free aside from the 2.9% + $0.30 per transaction taken out in payment processing fees. Like GoFundMe and other cause-oriented crowdfunding platforms, FundRazr eliminated its platform fee. If you want a higher level of features and support, FundRazr offers a Standard plan and a Pro plan with advanced professional tools, much like Mightycause.

Here’s what you get with FundRazr’s free plan vs. the paid Standard and Pro plans:

Free Plan

  • No platform fee or monthly fees
  • Great looking, responsive fundraising pages
  • Advanced social media sharing
  • Perks, tickets, wishlists
  • Automatic campaign updates
  • Secure payment functionality
  • Unlimited campaigns
  • Unlimited team members
  • Simple peer-to-peer fundraising
  • Custom tax receipts
  • White label branding
  • Website integration

Standard Plan

  • 5% platform fee
  • All of the above, PLUS:
    • Sophisticated peer-to-peer, events, multitier
    • Repeatable micro-projects
    • Subscription micro-projects
    • Recurring donations
    • Third-party projects
    • Sponsored campaigns
    • Charity eCommerce (storefronts)
    • Advanced analytics
    • Embedded donation forms
    • Campaign approval workflows
    • Delegated campaign management

Pro Plan

  • All of the above features, plus the fee you pay is based on the organization’s choice: cover the platform fee or get it fully or partially recovered by your supporters

Read our in-depth review

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4. Indiegogo: Best For Connecting With An Art-Oriented Userbase

Indiegogo once had a charitable crowdfunding division known as Generosity. A few years ago, Generosity was sold to YouCaring (YouCaring was subsequently acquired by and absorbed into GoFundMe). Indiegogo’s focus is now primarily on serving individuals and businesses, though it still supports nonprofit crowdfunding campaigns.

Though Indiegogo does not offer nonprofit-specific crowdfunding features, it provides guidance on how to set up your nonprofit campaign. Unfortunately, Indiegogo does not waive its 5% platform fee for nonprofit campaigns (nor its 2.9% +$0.30 per transaction fee). For that reason, it wouldn’t be my first choice to launch a crowdfunding campaign for a nonprofit organization. Just know that it’s an option.

Read our in-depth review

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5. FirstGiving: Best For Advanced Event Registration

FirstGiving is a fundraising platform wholly devoted to nonprofit crowdfunding. With FirstGiving, there’s no “free” fundraising option — you must either subscribe to Panorama Pro or Panorama Premium to raise funds for a nonprofit with Firstgiving. More on that later.

According to FirstGiving:

All donations made through FirstGiving are processed through our charity partner Global Impact, a 501c3 nonprofit, and are fully tax-deductible to the full extent of the law.

There’s no word on whether donors get sent a tax-deductible receipt or not.

Here are the two Panorama subscription packages offered by FirstGiving and what each gives you in features.

Panorama Pro Plan

  • $600/year
  • 5% platform fee
  • Event registration (performance fee of 1.5% applies)
  • Fundraising communication tools and widgets
  • Online auctions and mobile bidding events
  • Event management

Panorama Premium Plan

  • $1,800/year
  • 5% platform fee
  • All of the above, PLUS:
    • Donor management tools
      • Volunteer registration and engagement
      • Segmented mailing lists and customizable SmartLists
      • Data flows directly into the Dashboard — no import/export
      • Integrated with QuickBooks, Constant Contact, and Mailchimp

FirstGiving is a costlier nonprofit fundraising option than the other platforms I’ve listed in this article. Make sure that FirstGiving offers you something you can’t get anywhere else before deciding to sign up.

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6. Fundly: Best Niche Crowdfunder

Fundly isn’t one of the better-known crowdfunding sites out there, but with over $330 million raised in its decade of existence, Fundly deserves a look.

Fundly charges a 4.9% platform fee for all crowdfunding campaigns and 2.9% + $0.30/transaction for payment processing. Hopefully, Fundly will join GoFundMe and others in dropping its platform fee for nonprofit campaigns in the future, but until then, the fee applies.

Fundly has very little information regarding nonprofit campaigns posted to its website. For details on how the platform’s nonprofit campaigns work and whether or not your donors will be sent a tax-deductible receipt, you’ll have to contact the company.

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7. Donorbox: Best For Smaller Nonprofits

Donorbox is an excellent donation platform for smaller nonprofits, particularly those looking to add a simple donation button to an existing website. With a low platform fee of 1.5%, support for weekly, monthly, quarterly, and annual recurring donations, and excellent donation forms, Donorbox is definitely worth your attention.

Large nonprofits might prefer an all-in-one platform with a built-in donor management CRM and a branded dashboard, but the nonprofit looking for an easy-to-use low-fee donation option will find a lot to like. Donorbox lets you easily integrate with your website as well as with a wide range of software add-ons. Here’s what you’ll pay for some common integrations:

  • Mailchimp: $8/month
  • SalesForce NPSP: $50/month
  • Zapier/API: $17/month
  • Employer Gift Matching: $40/month
  • Text To Give: $19/month

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FAQs About Crowdfunding For Nonprofits

How does crowdfunding work for nonprofits?

Crowdfunding for nonprofit organizations works similarly to crowdfunding for individuals and businesses, except that most US states have laws that require charitable nonprofits to register with the state before soliciting residents of that state. Your organization will also have to be registered as a 501(c)(3) nonprofit charity to use most crowdfunding platforms, though some will let you fundraise as a nonprofit without this designation if you find an organization willing to act as your fiscal sponsor.

Contact the crowdfunding platform you intend to use with any questions about using the company’s website to solicit donations and consult an attorney to determine the state nonprofit registration requirements you’ll need to comply with.

What are the main crowdfunding sites for nonprofits?

Not all crowdfunding sites are set up to accommodate nonprofit crowdfunding. However, in our search, we found that GoFundMe, Mightycause, FundRazr, Indiegogo, FirstGiving, Fundly, and Donorbox all allow nonprofit organizations to fundraise on their platforms.

Which crowdfunding site is best for nonprofits?

The crowdfunding site that best fits your nonprofit will depend on several factors, such as your nonprofit’s nature and the size and scope of the campaign you want to launch. However, GoFundMe is an excellent choice for nonprofit crowdfunding, as you’ll get some solid fundraising tools without having to pay a percentage of what you raise to the platform. Mightycause and FundRazr are also great choices and for the same reasons.

How do I use crowdfunding for my nonprofit?

Before using a crowdfunding site to raise funds as a nonprofit, you should register as a 501(c)(3) nonprofit organization with the IRS. Learn how to register your nonprofit in our step-by-step guide.

If your 501(c)(3) status is still pending, you can try finding an organization willing to act as your fiscal sponsor, in which case you may be able to crowdfund as a nonprofit without a 501(c)(3) designation.

You’ll also want to be sure that your nonprofit is registered in the states where you’re going to be soliciting donations. Consult legal experts to determine the states in which you’ll need to be registered.

Can my nonprofit use Kickstarter or GoFundMe?

Your nonprofit can absolutely use GoFundMe to raise funds. However, Kickstarter does not support charitable fundraising, so except under very specific circumstances (i.e., you’re selling something to support your organization, but you’re not donating any of the funds raised), Kickstarter isn’t for nonprofit use.

More Resources For Nonprofits

Crowdfunding for nonprofits isn’t as straightforward as crowdfunding for a business or a personal cause. Thankfully, modern crowdfunding platforms make it easier than ever to navigate the legal complexities to help nonprofits raise money, whether you’re an officer of the nonprofit or not. Just be careful and make sure you’re doing everything by the book!

For more information on launching and running a nonprofit organization, visit our new nonprofit hub for a wide array of helpful resources.

In Summary: Here Are 7 Platforms That Offer Crowdfunding For Nonprofits

  1. GoFundMe: Best for no platform fee.
  2. Mightycause: Best for advanced team/event management.
  3. FundRazr: Best reputation.
  4. Indiegogo: Best for connecting with an art-oriented userbase.
  5. FirstGiving: Best for advanced event registration.
  6. Fundly: Best niche crowdfunder.
  7. Donorbox: Best for smaller nonprofits.
Jason Vissers

Jason Vissers has been researching, analyzing, and writing about small business software and finance since 2015. His financial expertise has been cited in numerous publications, including The Ladders. Jason graduated with a Political Science degree from San Diego State University in 2001.

Jason Vissers

View Jason Vissers's professional experience on LinkedIn.

Jason Vissers

Top 13+ Peer-to-Peer Fundraising Platforms for Nonprofits

13. Kindful

Peer-to-Peer Fundraising Platform Overview

Kindful is a donor management platform that helps nonprofits know more, raise more, and do more good. With an integrated peer-to-peer and crowdfunding platform, nonprofits can easily launch peer-to-peer campaigns while also keeping their fundraising data and tools seamlessly connected. 

Kindful offers best-in-class integrations with tools like DonorSearch, QuickBooks, Mailchimp, Constant Contact, Eventbrite, Classy, and GoFundMe Charity. 

Peer-to-Peer Fundraising Software Features

Kindful’s peer-to-peer options make it easy for nonprofits to turn supporters into fundraisers with a built-in or integrated platform. With Kindful, you can:

  • Launch a crowdfunding campaign
  • Display campaign goals with creative team pages
  • Boost fundraisers with one-click social sharing
  • Sync your fundraising and donor data

Peer-to-Peer Fundraising Site Pricing

With Kindful, you get powerful donor management software, built-in online fundraising tools, and integrations with leading software providers. Plans start at $100 per month and include all Kindful features, unlimited users, unlimited crowdfunding pages, access to 40+ integrations, and free email and phone support. 

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Top 13 Online Fundraising Platforms for Non-Profits

The digital age has brought information to our fingerprints and opened doors to incredible opportunities and growth. Non-profits are taking advantage of this growth potential with online fundraising. 

Online fundraising platforms are an excellent source to tap into. The platforms available online give patrons the ability to connect with the causes they care about and donate money. It also helps non-profits share their cause on a global scale.

Top 13 Online Fundraising Platforms

Here are some of the best online fundraising platforms non-profits can use to connect with donors.



Onecause offers many solutions for charities and non-profits to help facilitate their online fundraising efforts. Their platform offers mobil bidding for auctions, events & ticketing, virtual fundraising and online giving. Go Charity has worked with many charities to help them integrate with OneCause and help them reach their fundraising objectives.




Fundly offers non-profits an affordable way to raise money. You can use Fundly to create a stunning page with photos or videos that show supporters how their money is working for the good of others. This platform gives you access to mobile-friendly designs to ensure all users have a positive experience.

You don’t have to reach a minimum goal to withdraw your funds. You can withdraw funds within 24 hours. There is the option to set up automatic transfers. You will receive alerts and updates as soon as your campaign begins. 

Pricing for Fundly includes a 4.9% platform fee and a 2.9% credit card processing fee. 




Bonfire is a fundraising platform that gives non-profits a way to raise money by selling t-shirts. You don’t need money to launch your campaign. The merchandise sold will pay it for you. 

With Bonfire, you can create a custom t-shirt, market it, sell it, and have it shipped. There are no merchandise fees upfront, and non-profits get a discounted processing fee of just 3.5%




If you are looking for a creative and interactive way to raise money, HandBid is perfect. Their platform is user-friendly with easy setup. HandBid has what they call Puzzle Projects. Supporters can purchase pieces of a puzzle as their donation. 

HandBid also helps non-profits organize virtual auctions. Supporters can watch an auction through a live stream and make bids from their phone or computer. Handbid even has a mobile app available for auction bidding.




While Donately does not have all the glitz and glamour of other organizations, it’s convenient and easy to use. With Donately, non-profits can set up eye-catching landing pages, add donations forms to their websites, and raise money for specific campaigns.


Donate Kindly


Small or growing non-profit organizations will love Donate Kindly. Your non-profit can create customizable donation forms and add them to their website easily. This platform is free and straightforward. Donate Kindly operates off the tips donors give when supporting their cause. 




Non-profits are using Snowball because it is fast, flexible, and affordable. Non-profits can create donation pages for websites and tap into social sharing. Snowball allows you to create events, sell tickets, and text-to-give. According to their site, they will soon be offering silent auctions as well!

Snowball offers three packages from which to choose. Pricing varies depending upon what package you choose. 




DoJiggy is a fundraising platform with the ultimate tools for non-profit organizations. With DoJiggy, non-profit organizations can create their own website, control all their content, and receive donations. 

If your organization is hosting an event such as a golf tournament or walk-a-thon, DoJiggy is an excellent choice to help you advertise and get pledges. Prices do vary, so check their website for the latest pricing information. 




FundRazr stands out thanks to its stellar social media integrations feature. This platform makes campaign creation easy, and with the click of a mouse, you can share it with the world. Social media integrations are compatible with Facebook, Twitter, Linkedin, WhatsApp, Messenger, and others. 

You can add photos and videos to your campaign website to show donors what they are supporting. Donors can also use PayPal or Stripe to make donations.


Mighty Cause


Mighty Cause has been around since 2006 and continues to be one of the best online fundraising platforms. They offer non-profit organizations the opportunity to create, edit, and manage their personal branded page. Donors can access your page on a desktop or any mobile device. 

Non-profits can choose the Starter plan at no cost or for $99.00; they can upgrade to the Advanced plan. On their platform, non-profits will pay a 0.79% plus .29 processing fee. 




Non-profit organizations look to Classy because of the personal experience they offer. Classy launched out of the idea that a few friends had to raise money for cancer awareness. Since then, they have created an online platform that stands out thanks to its philanthropic and humanitarian efforts. 

With Classy, non-profits can build event pages, landing pages, and tell their story all in one place. You can also sync your page to social media outlets like Facebook. You will need to contact them with your organization’s information to get a price quote. 




Firespring is a complete alternative to most fundraising platforms. They have been creating non-profit websites for over 20 years. Using this platform helps a non-profit organization build an entire website that attracts potential donors. 

Their sites will showcase your cause and help you interact with your audience. You can create events, use email automation, and process donation payments. It is an all-in-one solution for fundraising. Pricing starts at $95.00 a month. 




FrontStream is a service that relies on the Panorama fundraising platform. Non-profits can create event pages, form-based campaigns, and individual giving pages. Donors are guaranteed a secure way to give, and users will receive updated analyses to evaluate how their event or campaign did. 

Non-profits can choose from three packages. The Basic package is free. The Pro package has a yearly cost of $600 and comes with plenty of additional features. The Enterprise package requires a consultation for a custom quote. 

Fundraising is essential for non-profit organizations, and online fundraising platforms are an essential way to connect with donors online. No matter what platform you choose, make sure you understand all the features and use the right strategies to reach out to potential donors. Do your homework and happy fundraising! 

6 BEST Crowdfunding Sites For Nonprofits

Which Online Fundraising Platform Is Best For Your Nonprofit?

header image for best online fundraising software showing person looking browsing a website

It may be 2021 now, but that doesn’t mean that nonprofits are back to business as usual. You’re likely still having to adjust your strategies for today’s climate. One of the most obvious ways? Fundraising. Organizations are shifting their fundraising strategies to virtual fundraising instead of in-person. Soon, nonprofits will likely turn to hybrid events to provide multiple engagement opportunities for supporters.

Whether you’re still ramping up your virtual fundraising efforts or preparing for a world of hybrid events, you’re going to need the right online fundraising software to succeed.

That means finding the platform that’s best for you. To make the search easier, we’ve shared a list of online fundraising platforms that we think might be a good fit for your nonprofit. For each, we’ve included which organizations they’re best for, our favorite feature, images of the software, and a pricing overview.

Before we dive in, there are a few things you need to know about pricing. Below you’ll see references to platform fees, processing fees, and monthly fees. Keep these in mind as you review the different online fundraising platform options for your nonprofit. Don’t have the budget for expensive fundraising software? There are plenty of free and affordable software options for your nonprofit to consider too.

  • A platform fee is the price you will pay to use the online fundraising platform or tool.
  • A transaction or processing fee is the price you pay each time your donors use a credit card to submit a donation to you or one of your fundraisers.
  • A monthly or yearly fee is the amount that you will pay at a defined interval of time to access the software. In some cases, you will often pay different monthly prices for access to certain platform features.

With that in mind, here are ten of the best online fundraising platforms and software you should review as you ramp up your virtual fundraising.

Online Fundraising Software Comparison

Fundraising SoftwareRecommended forFavorite featurePricing starts at
KindfulDonor management & CRMIntegrations$100/month
2.9% + $0.30/transaction
ClassyComprehensive & robustDonation pages$299/month
2.2% + $0.30/transaction
PayPalTrust & affordabilityCustomized donation experience$0/month
2.2% + $0.30/transaction
HandbidEvents & auctionsIntegrated tools$695/year
3.5% + $0.30/transaction
QgivFlexibilityGiving kiosks$0/month
3.95% + $0.30/transaction
Fundraise UpInnovative online givingMachine learning AI$99/month
2.2% + $0.30/transaction
RaiseDonorsInsightsGiving dashboard$99/month
2.9% + $0.30/transaction
GivingFuelSimplicityConditional logic$0/month
iDonateOnline giving experienceDonation shopping cart2% platform fee
GoFundMe CharityAffordable all-in-oneDIY Fundraising$0/month
1.9% + $0.30/transaction


Kindful P2P Product Image

Recommended for: Nonprofits that want a flexible donor management platform that offers built-in online fundraising tools and integrates with other best-in-class tools.

Favorite feature:Integrations. With Kindful, you get access to built-in fundraising tools like donation buttons, donation pages, peer-to-peer pages, and text-to-give. Plus, you get access to 40+ other best-in-class fundraising tools that integrate seamlessly to give you the best insights on your donors.

Pricing: Monthly. With Kindful’s scalable pricing, plans start as low as $100 per month and give you access to a built-in fundraising suite as well as access to all integrations at no extra cost.

Learn More About Kindful


Classy Online Fundraising Product Image

Recommended for: Nonprofits that are ready to invest in a robust and comprehensive online fundraising platform. With Classy, you get fundraising solutions for website donations, fundraising, events, peer-to-peer, crowdfunding, and more.

Favorite feature:Beautiful donation pages. Classy has world-class online donation pages that are beautiful, mobile-friendly, and customizable.

Pricing: Pay as you go or choose a subscription plan. You can get started with Classy’s peer-to-peer and crowdfunding tools and pay as you go with a 5% transaction fee. Their paid plans start at $299 and include a subscription and transaction fees.

Learn More About Classy


product image of paypal for nonprofits donation feature

Recommended for: PayPal is the ideal fundraising solution for new and smaller nonprofits because you’ll get both trust and affordability in one.

Favorite feature:Customized donation process. With PayPal, you can create a online giving experience with your own branding, theme, and links.

Pricing: PayPal offers a discounted transaction fee of 2.2% + $0.30 per domestic transaction to eligible 501(c)(3) organizations.

Learn More About PayPal for Nonprofits


Handbid Product Image

Recommended for: Nonprofits that need a robust solution for auctions, events, and crowdfunding.

Favorite feature:Integrated crowdfunding and auction tools. It’s rare that you can get the best of a crowdfunding platform and the best of an auction platform together, but Handbid offers both, plus other online fundraising features like donation campaigns and text-to-give.

Pricing: Yearly, transaction/processing fees. Handbid offers customizable pricing, showcasing several packages to fit your specific needs. The simple auction package starts at $695 per year with the option to add on the event ticketing and crowdfunding features.

Learn More About Handbid


Qgiv Product Image

Recommended for: Nonprofits who want a flexible, all-in-one online fundraising suite with donation forms, peer-to-peer, text-to-give, event registration, and auction tools.

Favorite feature:Giving Kiosks. Qgiv’s Giving Kiosks allow you to accept donations and registrations from your supporters wherever you are. It’s a great way to accept donations on the go or at your events.

Pricing: Monthly, transaction. Qgiv’s plans start at $0 per month with 3.95% + $0.30 transaction fees. If you do choose a paid plan, you can pay month-to-month without a contract.

Learn More About Qgiv

Fundraise Up

fundraise up product image

Recommended for: Nonprofits looking for innovative online donation technology to help boost their online fundraising revenue.

Favorite feature:Machine learning AI. Fundraise Up’s state-of-the-art website technology analyzes your website visitors and tailors the suggested giving amount for each person.

Pricing: Processing, platform. Fundraise Up’s pricing includes processing fees for each transaction and platform fees between 2% and 4%.

Learn More About Fundraise Up


Raise Donors Product Image

Recommended for: Nonprofits looking specifically for an online giving solution.

Favorite feature:Giving dashboard. RaiseDonors makes it easy to identify online giving trends and optimize your donation pages to increase revenue.

Pricing: Monthly. RaiseDonor’s pricing starts at $99 per month.

Learn More About RaiseDonors


Giving Fuel Product Image

Recommended for: Nonprofits looking for an affordable, all-in-one solution with giving forms, text-to-give, peer-to-peer fundraising, and event registration features.

Favorite feature:Conditional logic. With GivingFuel’s conditional logic feature, you have the ability to creatively adapt your donation page to provide different donor experiences, such as a free t-shirt with a donation above $100.

Pricing: Monthly, Processing. GivingFuel’s pricing starts at $0 per month with 2.99% processing fees for credit card transactions.

Learn More About GivingFuel


Recommended for: Nonprofits looking for a comprehensive online giving suite with the option for ongoing coaching to help boost online revenue.

Favorite feature:Donation shopping cart. iDonate offers a creative online giving experience for your donors that turns donation amounts into compelling impact stories.

Pricing: Yearly, platform. Right now, iDonate’s pricing is a $0 yearly rate for the first year of a three-year agreement with a 2% platform fee.

Learn More About iDonate

GoFundMe Charity

Go Fund Me Charity P2P

Recommended for: Nonprofits that are looking for a free online fundraising platform with powerful solutions for events, peer-to-peer fundraising, online donations, and crowdfunding.

Favorite feature:DIY Fundraising. DIY Fundraising is part of GoFundMe Charity’s fundraising campaign suite that empowers your supporters to engage in grassroots fundraising initiatives for your nonprofit. Alongside their peer-to-peer and crowdfunding solutions, this will give you the tools you need to power your supporters’ fundraising efforts.

Pricing: Processing fees. If you’re looking for an affordable online fundraising platform, we recommend GoFundMe Charity. They offer a free plan with only a 1.9% + $0.30 processing fee.

Not sure where to start? Explore our fundraising tools to learn how Kindful can help you Raise More, Grow More, and Do More.


Fundraising for free nonprofits platforms

GoFundMe launches free platform for nonprofits and charities, rolls out button to donate anywhere

GoFundMe has made its name primarily as a platform for individuals to create fundraisers for personal causes — a service that has seen hundreds of campaigns go viral through social media to raise collectively well over $5 billion in funding to date. Now, the startup is taking the next step in its ambition to build what CEO Rob Solomon calls the “giving layer of the internet.”

GoFundMe is launching a new free-to-use fundraising platform for nonprofits of all sizes called GoFundMe Charity; and for the first time, it has created a button that can be integrated into any site to donate money wherever people want to do so. Both will roll out in November, but the charity platform already counts nonprofits like the American Cancer Society and the Boston Marathon among its customers.

To be clear, providing services to nonprofits is not totally new territory for GoFundMe. The company acquired CrowdRise, which focused specifically on nonprofits, in 2017, and gradually started to integrate some of the functionality and branding into the bigger platform a year later. And since last year it has offered a service for teams and groups (including nonprofit groups) to come together to raise for the same cause.

With this latest launch, teams fundraising remains, but GoFundMe will be sunsetting CrowdRise the brand and transitioning the platform’s nonprofit customers (which include high-profile events like the Boston Marathon) to GoFundMe Charity.

The giving layer of the internet

The news comes at an interesting time for GoFundMe.

While its individual causes-based campaigns continue to be created and disseminated across social platforms, it is facing competition of two kinds: that of the platforms themselves (specifically, Facebook, which is using its billions of users to grow its own causes-donations platform rapidly: in September it passed the $2 billion mark in fundraising for causes); and that of user ennui, where people have been facing up to a kind of fatigue when it comes to too many individuals asking for money, and sometimes not for the most worthy of causes.

Ramping up its business for nonprofits, on the other hand, catapults GoFundMe into a much bigger, older and (potentially?) more resilient sector of the charitable donations market. In the U.S. alone, some $427 billion was donated to nonprofits in 2018, according to Giving USA. That’s up on an estimated $410 billion in nonprofit donations in 2017.

Currently, only around a quarter of donations are made through digital platforms, with the remainder through more traditional channels such as events, door-to-door appeals and direct-mail campaigns. As digitally native consumers become targets for nonprofits, GoFundMe sees an opportunity in taking the tools and services it originally built for individuals and tailoring them to these groups.

“Charities have the same challenges as individuals in reaching constituents,” said Solomon in an interview. “We’re talking about whole generations of people who will not donate to charities the same way that older generations did. Charity has been disrupted by the internet and those older methods won’t work anymore.”

Solomon said that GoFundMe is not commenting on whether it expects more nonprofits to pay fees or run the option for tipping among its users, nor would he say if GoFundMe has projected how much it might make from one or the other option.

The new business model GoFundMe is introducing with charities presents a much wider range of services for nonprofits aimed at making GoFundMe a more useful and flexible platform.

Charity groups will now have the option either to pay fees to use the service (donor-covered fees), or use it for free by offering the tipping feature that GoFundMe uses on its consumer-focused site. This is a departure compared to the the platforms that power many nonprofit sites and events, which typically charge for their services. GoFundMe says it will specify what the donor-covered fees will be closer to the launch date.

Then, moving away from the familiar, basic layout that GoFundMe offers for individual causes today, nonprofits will also be given more design freedom: They will have the option to customise their pages; and nonprofits can run GoFundMe campaigns on their own sites (not yet apps) by placing a customised button for people to donate — similar to how Facebook disseminated its “Like” buttons, or PayPal and other payment services created “buy” buttons.

Campaign Customization Editing Campaign Sections Katie Going Places

They will also be provided with analytics on how their campaigns are performing, and CRM integrations to link up GoFundMe campaigns with wider marketing efforts. And nonprofits running events where individuals are fundraising — for example, around charity runs — will be able to do this under the bigger GoFundMe umbrella, including enlisting and organising individual fundraisers, or selling tickets to charity events.

GoFundMe will also be leveraging its own traction in the fundraising market to grow this business.

The idea is twofold here: The first aim will be to bring to nonprofit groups the kind of storytelling and social media virality that has done so well on GoFundMe already.

The second aim will be to bring the mountain to Mohamed, so to speak: The platform currently has more than 50 million users, and like other funding platforms, GoFundMe has made a business out of recirculating those donors; once you give to one cause, your details are in the system and that makes it easier to donate elsewhere on the same platform. Now the nonprofits will also have access to that pool of users that has been proven to be willing to step up financially.

Up to now, the tipping model has been working for the company, although we don’t know how revenues from it compare to those when it charged platform fees.

Solomon noted that the company is profitable and has been able to grow its business on the back of the tipping model it now uses for its individual campaigns (it dropped its platform fee in 2017 and then acquired YouCaring, a competitor that built a profitable business on tipping alone).

GoFundMe has never disclosed much on the financial front — it has only ever had one round of funding, of an undisclosed amount, from a group of investors that included Accel, Greylock, TCV, Iconic, Meritech and Stripes. We’d heard that at one point PayPal had wanted to acquire the company for about $1 billion, but that never developed, and GoFundMe has continued to grow.

Solomon said that those investors will eventually want “a liquidity event,” whether that comes in the form of an IPO, or private equity investment, or an M&A move, but that won’t be for a while.

“We’re not focused on that at all, and don’t expect to see anything for another year or two,” he said.

How Crowdfunding Works for Nonprofits

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