This article is about the toys. For the video game series, see Micro Machines (video game series). For the nanotechnology concept, see Micromachinery.
|Inventor(s)||Clemens V. Hedeen, Jr., Patti Jo Hedeen, Ned Cain (Fun Maker/Hedeen and Companies)|
|Company||Galoob (now part of Hasbro) (1987-2016)|
Wicked Cool Toys/Jazwares (2020-present)
|Materials||Metal and plastic|
|Slogan||Remember if it doesn't say Micro Machines, it's not the real thing! (1987)|
Micro Machines are a line of toys originally made by Galoob (now part of Hasbro) in the mid-1980s and throughout the 1990s. Micro Machines were tiny scale component style "playsets" and vehicles that were slightly larger than N scale.
Many different styles of Micros were made including all the popular cars and trucks of the times, trains, emergency vehicles, tanks, boats, airplanes, helicopters, and motorcycles. The Tuff Trax series contained many of the popular TNT Motorsports Monster Trucks, including the influential Grave Digger truck. Star Trek and Star Wars models were also made, as were models from other science fictionfranchises including Babylon 5, Power Rangers and MIB. James Bond and Indiana Jones themed toys were also released. After being bought by Hasbro, Winner's Circle NASCAR and G.I. Joe themed cars and playsets were added.
While the Micro Machines collection was known primarily for sizing down automobiles, it also featured several playsets including 1991's fold-out Super Van City. Licensed character products would often be fold-open heads including miniature characters and vehicles interactive with their playset environment. Micro Machines also utilized several diverse features such as color-changing cars and "Private Eyes" vehicles that even allowed one to peek inside and view an illustration of the contents.
One of the many Micro Machines product lines was the Insiders series. Incredibly popular in the late 80s and early 90s, the Insiders series featured a small vehicle inside the standard size Micro Machine. The body and chassis of the larger vehicle connected via a hinge. Opening the larger revealed the smaller, which was a different model of car.
Micro Machines released a special Presidential Limousine series, which used President Harry Truman's 1950 Lincoln Cosmopolitan Bubble top limousine. President John F. Kennedy's Lincoln Continental or the X-100 convertible limousine, and President Jimmy Carter's 1977 Lincoln Town Car was featured in series done in 1989.
For 3 to 4 years Micro Machines was the largest selling toy car line in the US with total dollar sales exceeding the combined sales of the next top-selling lines: Hot Wheels, Matchbox and Majorette.
Micro Machines had a well-known advertising campaign in the 1980s involving fast-talker John Moschitta Jr.. The commercials featured pitches in his trademark speedy style and ended with the slogan "If it doesn't say Micro Machines, it's not the real thing!".
In the 1990s, transforming playsets were released. Some could transform from one playset to another, such as a factory to a test track. Others could transform from giant vehicles to playsets, such as a 6x6 to a jungle. Earlier ones included one that could transform from a toolbox to a city. Another innovative release was a line of special boats in the 1990s. While past boats had merely sunk and were not intended for water use, these new sets could actually float.
When sold to Hasbro, the basic line was largely discontinued, and new packaging of the toys did not catch on. In 2006, the brand name was visible only in the detail panel of the Star Wars and Transformers Titanium series die-cast vehicles and figures.
In popular culture
Early Micro Machines television commercials were famous for featuring actor John Moschitta Jr., who was (at the time) listed in the Guinness Book of World Records as the world's fastest talker. As a result of his work in the commercials, Moschitta came to be known as the "Micro Machines man".
Micro Machines were featured in the 1990 Christmas movie Home Alone, starring Macaulay Culkin. In the movie, Culkin's character sets dozens of Micro Machines at the bottom of a flight of stairs as a hazard for a pair of bungling burglars. This trap was also featured in the Sega Genesis game, though it's referred to generically as "Toys".
The Micro Machines brand was revived for a few years in response to the popularity of the similar Speedeez brand. Hasbro also opted to use many fantasy castings in the revival. The revival only lasted a couple of years.
The brand 'Micro Machines' has also been incorporated into the packaging of the popular 'Star Wars: Titanium Series' 3-inch vehicle range.
With the release of the movie Star Wars Episode VII: The Force Awakens, Hasbro released a new set of themed Micro Machines. This second revival lasted only a year; no more sets were released after Rogue One.
At the 2020 New York Fair, new Micro Machines were announced and are available in stores as of August 2020. Sets include Muscle Cars, Farm, Racing, Construction, and Off-Road, and an updated version of the Super Van City is available as well.
- www.m2museum.com The Micro Machines museum. The World's Largest Collection of Micro Machines and go to reference guide for collectors.
- Micro Machines World - history and development of the Micro Machines brand and catalogue of all collections and playsets produced
Legendary gaming franchise, Micro Machines, raced its way on to PlayStation® 4 computer entertainment system, Xbox One, Windows PC, Mac and Linux in June 2017. Micro Machines World Series retained the manic social gameplay of the classic series, updated with stunning HD visuals that saw fans of the franchise return to the garden, kitchen, workshop and many more great locations in an array of amazing miniature vehicles.
In addition to classic game modes such as Race and Elimination, Micro Machines World Series introduced all new Battle Arenas which allowed players to wreak mass destruction on a miniature scale against friends or the AI. Meanwhile, Team Play let players work together on using their vehicles’ unique skills in modes such as “Capture the Flag” and “King of the Hill.”
Designed around fun gameplay at every turn, Micro Machines World Series is the ultimate pick up and play experience for players of all ages and abilities, offering intuitive, easy to learn controls that make the controller impossible to put down.
Jazwares and Hasbro are expanding the new Micro Machines universe with the debut of their first licensed collection, featuring General Motors vehicles. Available now, the miniature vehicles and playsets build on last year’s relaunched Micro Machines collection that brought back the popular toy line from the 80s and 90s with a modern spin.
New to retail are the GM Icons and Drag Race Classics Micro Machines World Packs, each featuring an assortment of five recognizable Chevrolet, Cadillac, or Pontiac vehicles. The collectible themed packs feature five vehicles and a corresponding Micro City scene that allows collectors to play or display their vehicles. World Packs deliver complete play out of the box for car enthusiasts of all ages. World Packs retail for $9.99.
GM vehicles can also be found in Micro Machines Starter Pack Assortment, each pack featuring three vehicles that reflect iconic vehicle themes or a collection of vehicles from some of the coolest car manufacturers today. Chase figures also make a comeback, with the Rare (Silver), Ultra-rare (Gold), and first ever Treasure (Ruby) chase vehicles. These themes, along with the new vehicle styles and licenses, make Starter Pack Assortments an excellent addition for both kids and collectors. Starter Pack Assortments retail for $4.99.
Last year, Hasbro and Jazwares brought back the exciting and nostalgic days of the 80s and 90s for the first time in 10 years with an updated version of the cornerstone of the Micro Machines World, Super Van City, and new Micro Machine bundles that included an assortment of vehicle packs and world-building sets. Micro Machines is available at major retailers including Walmart, and Target. Additional licensed vehicles from popular car manufacturers will be debuting in the months ahead.
Think Big, Play Small!
Micro Machines, THE Original Micro Scale Miniatures brand, is back! Think Big and Play Small as you create your very own Micro World with hundreds of highly detailed, eye-catching, collectible micro-scaled vehicles and action-packed themed playsets that connect for endless adventures and fun.
IN STORE RETAILERS
Download to see all the vehicles by Series from the MicroMachines collection
Machines 2021 series 3 micro
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