Puma need for speed heat

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PUMA Drives Off with ‘Need for Speed’ Shoe

PUMA has announced it will celebrate the upcoming launch of video game “Need for Speed Heat” by fusing the game’s color scheme, graphics and icons into the PUMA Hi OCTN x NFS sneaker.

The new sneaker design will feature a Neoprene sock construction with technical overlays and a buckle for additional stability. The shoe’s full rubber outsole will also take cues from wide rugged car racing tires, by providing additional grip. 

“Forever Faster is not just the motto of our brand. It is also the attitude and passion of the partner we are aiming to collaborate with,” explains Anja Egger, team head, marketing motorsport, PUMA. What better way of highlighting this, than creating a product together with Need for Speed, which embodies passion for racing and drifting.”

Along with the physical shoe drop, the Hi OCTN x NFS will appear in the game world of “Need for Speed Heat,” allowing in-game characters to wear the virtual version of the sneaker.

“Individual expression is at the heart of the ‘Need for Speed’ franchise. We've always encouraged players to show off their style through their rides, so when we decided to add the same level of customization to our in-game characters, we knew we needed a partner that exuded personality," says Riley Cooper, creative director, “Need for Speed Heat.” “As one of the leading sports brands in the world and an expert in motorsport fashion, PUMA is an ideal partner. The Hi OCTN x NFS collaboration not only lets players hit the streets of Palm City in style, but also takes the game to a new level by bringing the ‘Need for Speed Heat’ experience to life.”

TAGS: FootwearPUMANeed for Speed

Sours: https://www.licenseglobal.com/video-games/puma-drives-need-speed-shoe

PUMA's Made Need for Speed Heat Shoes

When you think of racing, do you think about the sweet, sweet shoes of the racers? PUMA and Electronic Arts certainly seem to think so, as the two have joined up to create a pair of shoes as part of a partnership with the new racing video game Need for Speed Heat, which is out this Friday. The shoes aren't widely available just yet, being exclusively for sale on just one website, but in addition to the real ones, players can also pick up virtual versions of the shoes in the game itself.

"Forever Faster is not just the motto of our brand. It is also the attitude and passion of the partner we are aiming to collaborate with," Anja Egger, Teamhead Marketing Motorsport at PUMA, states as part of the official press release. "What better way of highlighting this, than creating a product together with Need for Speed, which embodies passion for racing and drifting."

Here's the official promo image for the new shoes, the collaboration for which is officially called "Hi OCTN x NFS," because shoes:

puma need for speed heat shoes full

"Individual expression is at the heart of the Need for Speed franchise. We've always encouraged players to show off their style through their rides, so when we decided to add the same level of customization to our in-game characters, we knew we needed a partner that exuded personality," Riley Cooper, Creative Director of Need for Speed Heat, says in the same press release. "As one of the leading sports brands in the world and an expert in motorsport fashion, PUMA is an ideal partner. The Hi OCTN x NFS collaboration not only lets players hit the streets of Palm City in style, but also takes the game to a new level by bringing the Need for Speed Heat experience to life."

The shoes are currently for sale over at Shoe Palace for $129.99, and are set to have a wider release online and at PUMA retail stores beginning November 15th.

What do you think of PUMA's Need for Speed Heat shoes? Is this the sort of collaboration that really revs your engine? (I'm sorry; I'm not a car guy.) Let us know in the comments, or hit me up directly on Twitter at @rollinbishop to talk all things gaming!

Here's all the details on the actual construction of the shoes, for those interested, straight from the press release:

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"The PUMA Hi OCTN x NFS sneaker design features a Neoprene sock construction with technical overlays and a buckle for additional stability. As in drifting, the wider the tires, the more grip you have on corners and lateral movements. The full rubber outsole takes cues from wide rugged tires, with a comfortable EVA midsole providing the ultimate grip."

Need for Speed Heat is set to release for PlayStation 4, Xbox One, and PC on November 8th, but it is currently available for a set amount of playable time for EA Access members. You can check out all of our previous coverage of the upcoming racing game right here.

Sours: https://comicbook.com/gaming/news/puma-need-for-speed-heat-shoes-where-to-buy/
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‘Need For Speed: Heat’ Collabs With PUMA And Life’s A Beach On Exclusive In-Game and Real-World Drops

Following on from the November 6 launch of Need For Speed: Heat launch at Hustlers' Market at Printworks (which featured appareances from Manchester rapper Aitch and Premier League players Callum Wilson, Nathan Ake, Josh King and Mamadou Sakho), PUMA and Life's A Beach have both linked up with Need For Speed: Heat to create some exclusive products which will also be wearable in-game. 

The PUMA Hi OCTN x NFS sneaker collab was designed to reflect the bold and colourful aesthetics of the game — dropping in a black upper with pink, purple and blue accents, and an all-white sole — as well as the game's emphasis on customisation and individuality. Guests at the launch night could even pick up the new exclusive sneaker straight out of the boot of some of the game's incredible supercars. 

Need For Speed: Heat will also give players the chance to dress their character in exclusive new garms from Life's A Beach, all designed to fit right in with the game's visual style. More than just a game, Need For Speed: Heat is as much about style and art as it is about the gameplay. Specifically, it's about giving players the chance to put their stamp on the game, to set themselves apart as individuals by customising their character and their whips, all of which is reflected in the PUMA Hi OCTN x NFS sneaker. 

The launch itself was a neon-lit ode to the game's aesthetic and ethos. Several of the cars featured in Need For Speed: Heat could be spotted in the blue-lit space: a McLaren P1, a Lamborghini Aventador, a vintage Ferrari Testarossa, a Dodge Charger and a customised Porsche 991 GT 2RS had all been brought in to give gamers a tangible taste of what they can get up to in the game. All 12 of the cars they brought in are available to drive and customise in the new game. 

The game itself is the franchise's most eye-wateringly beautiful yet; set in '80s Miami (or Palm City, as they call it), the usual adrenaline-fueled madness is set against the backdrop of fluttering palm trees, pearly white beaches and the age of excess — the 'Heat' of the title adding another subtle allusion to the era. 

Need For Speed: Heat is out now for PlayStation 4, Xbox One and PC. To order your copy, head to ea.com. The Hi OCTN x NFS sneaker launches globally on PUMA.com, PUMA stores and select retailers on November 18. 

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Sours: https://www.complex.com/style/2019/11/need-for-speed-puma-lifes-a-beach
Puma Hi OCTN x NFS (Black Friday part 1)

PUMA and Need For Speed create HI OCTN sneaker

PUMA is celebrating the upcoming launch of Need for Speed Heat™, the latest instalment of the popular Need for Speed game series, by fusing the game’s colour scheme, graphics and icons into the functional and stylish PUMA Hi OCTN x NFS sneaker.

Underground races, police chases, customized rides and authentic urban car culture have made Need for Speed one of the best-selling video game franchises of all time. Bringing PUMA’s expertise in motorsport-inspired fashion to the electronic streets, the Hi OCTN x NFS will appear in the highly anticipated Need for Speed Heat, allowing in-game characters to wear the virtual version of the real-world sneaker.

“Forever Faster is not just the motto of our brand. It is also the attitude and passion of the partner we are aiming to collaborate with,” explains Teamhead Marketing Motorsport at PUMA Anja Egger. “What better way of highlighting this, than creating a product together with Need for Speed, one of the best known video game franchises of all time, which exudes passion for racing and drifting.”

“Individual expression is at the heart of the Need for Speed franchise. We’ve always encouraged players to show off their style through their rides, so when we decided to add the same level of customization to our in-game characters, we knew we needed a partner that exuded personality,” said Riley Cooper, Creative Director of Need for Speed Heat. “As one of the leading sports brands in the world and an expert in motorsport fashion, PUMA is an ideal partner. The Hi OCTN x NFS collaboration not only lets players hit the streets of Palm City in style, but also takes the game to a new level by bringing the Need for Speed Heatexperience to life.”

The PUMA Hi OCTN x NFS sneaker design features a Neoprene sock construction with technical overlays and a buckle for additional stability. As in drifting, the wider the tires, the more grip you have on corners and lateral movements. The full rubber outsole takes cues from wide rugged tires, with a comfortable EVA midsole providing the ultimate grip. Speed up in the Hi OCTN x NFS sneaker, launching at PUMA Select Cape Town, Shelflife and Shesha from 29 November 2019 for R2 499.

Sours: https://splashpr.co.za/puma-and-need-for-speed-create-hi-octn-sneaker/

Speed puma heat for need

Sports company PUMA celebrates the upcoming launch of Need for Speed™ Heat, the latest instalment of the popular Need for Speed game series, by fusing the game’s color scheme, graphics and icons into the functional and stylish PUMA Hi OCTN x NFS sneaker.

Underground races, police chases, customized rides and authentic urban car culture have made Need for Speed one of the best-known video game franchises of all time. Bringing PUMA’s expertise in motorsportinspired fashion to the electronic streets, the Hi OCTN x NFS will appear in the highly anticipated Need for Speed Heat, allowing in-game characters to wear the virtual version of the real-world sneaker.

“Forever Faster is not just the motto of our brand. It is also the attitude and passion of the partner we are aiming to collaborate with,” explains Teamhead Marketing Motorsport at PUMA Anja Egger. “What better way of highlighting this, than creating a product together with Need for Speed, which embodies passion for racing and drifting.”

“Individual expression is at the heart of the Need for Speed franchise. We've always encouraged players to show off their style through their rides, so when we decided to add the same level of customization to our in-game characters, we knew we needed a partner that exuded personality," said Riley Cooper, Creative Director of Need for Speed Heat.

"As one of the leading sports brands in the world and an expert in motorsport fashion, PUMA is an ideal partner. The Hi OCTN x NFS collaboration not only lets players hit the streets of Palm City in style, but also takes the game to a new level by bringing the Need for Speed Heat experience to life.”

Available from Shesha Online, Sandton, Eastgate, The Zone, Mall of Africa & Canal Walk.

Sours: https://www.sheshalifestyle.com/index.php/MinistryofSwag/puma_needforspeed_hi-octn/
ZAPAS PUMA X NEED FOR SPEED HEAT *140€* LA MEJOR COMPRA !!

PUMA Hi OCTN X NFS Review – Bringing the Heat

Over the past two years, we’ve seen quite a bit of marketing from PUMA, especially in regards to reboots and redesigns from its archives, as well as strategic partnerships for a number of great collaborations. Having already partnered with two video game franchises recently, in the form of the PUMA X Tetris and PUMA X Sonic collections, the company recently announced its partnership with Electronic Arts Inc. for the PUMA Hi OCTN X NFS drop. Unlike the two previously mentioned collaborations, this latest partnership introduces a new sneaker, the Hi OCTN, with plenty of tie-in with the game itself.

PUMA Hi OCTN X NFS Review – Bringing the Heat

Hi OCTN Design

While there is quite a bit in the way of features and comforts on the Hi OCTN sneaker, it’s definitely the design aspect that stands out here. Starting with the upper, the sneaker is both stylish and functional. At its base, the Hi OCTN has a neoprene sock-like construction, which also makes it very form-fitting. The upper has a mesh-like finish as well making it very breathable with hexagonal cut-outs throughout.

Moving to the more technical elements, the shoe has numerous overlays that tie the various elements together, while also in keeping with its functional approach. The shoe includes a black leather overlay, which extends right around the silhouette. This is wrapped from the mid-section to the heel by a multi-coloured panel, fading from pink to purple, then a variation of turquoise. Staying with the heel, the shoe features a purple neoprene overlay. This adds support on the rear, which the base sock finish is unable to provide. The rear aesthetics is completed by means of a pink loop with the NFS and PUMA branding printed on.

The pink theme is continued to the diagonal panel in the middle, along with touches around the tongue as well as on the ‘tongue’ itself. Having a sock finish means that there is no standard tongue, but PUMA has created a design that’s reminiscent of it. This includes the laces, which are thin with hints of purple on a predominantly black base. The look is completed by means of a purple loop on the top end.

Arguably the most stand-out feature on the upper is the metallic buckle, which wraps around the midfoot. It isn’t just for show either, with the buckle being fully functional and adjustable, to provide the necessary support you’d expect from it. As with most metallic elements on footwear, there is a clanking sound whenever you’re in stride, but it isn’t all that loud or annoying. That said, the aesthetic factor here far outweighs the negativity of additional sounds while walking.

Lastly, the Hi OCTN features a wider than the normal rubberised sole. Unlike most modern sneakers, this isn’t split into the midsole, sole, outsole and the likes. Instead, it’s a single-piece, EVA rubber from heel to toe. As with the wider tyres found on drifting cars, which provide additional grip, the sole on the sneaker has the same functional intention in mind. The rubberised frame has quite a significant number of grooves and ridges, similar to that of a car’s off-road tyre to provide grip, even in the trickiest of weather conditions.

The Hi OCTN sneaker draws its inspiration from the game for which it was designed, Need for Speed Heat. From the colour theme to the overlays and even the box in which it is packaged, there’s a lot of tie-in with the game. The sneaker definitely turns heads wherever you go, especially as a result of its contrasting pinks and purples on top of a black and white base.

PUMA Hi OCTN X NFS Review – Bringing the Heat

Hi OCTN Comfort

As already mentioned, numerous times previously, the Hi OCTN a very functional sneaker. A lot of the features in the design have a dual purpose in offering greater comfort for the wearer. The supporting elements all add to the comfort of the shoe, from the purple neoprene on the heel and metallic buckle across the midfoot.

Moving inward, the shoe includes padding for extra cushioning while you’re hitting the streets. The pink insole continues the theme of the shoe, which also provides its own cushioning. The rubberised sole isn’t the most sophisticated of features in comparison to many of PUMA’s other sneakers from its catalogue, but it is quite comfortable nonetheless.

Overall, the Hi OCTN does enough to make is quite comfortable to wear for most of the day. It’s doesn’t have the honour of being the most comfortable of sneakers, with that title going to the adidas Originals HOC Supercourt. That said, the shoe does provide great levels of comfort that is able to support your feet for many hours on end, whether you’re standing in queues, walking the malls or hitting the town with your dance moves through the night.

PUMA Hi OCTN X NFS Review – Bringing the Heat

Hi OCTN Performance and Quality

From the moment of unboxing, the level of quality is second to none. The sneaker smells of new rubber, as would be the case with a fresh set of tyres. Even now, after a few weeks of wear, the rubber aroma is still very thick and very appealing. The detailing in each element is great, where you can find hidden texts and details every time you look at it from a different angle.

There’s not much to write home about in terms of performance, as the silhouette is not meant for running or much physical activity. That said, the rubberised sole is very grippy on most surfaces. With the heavy rains in recent weeks, the sneaker provided sufficient traction in the wet. Where it did struggle a tad was with the wet sneakers on recently polished tiled floors. It isn’t slippery to the point of it being dangerous, but you’ll notice the reduced traction. When outdoors you won’t have any issues with the traction, in the wet, dust, mud and any other surface that may need additional grip.

PUMA Hi OCTN X NFS Review – Bringing the Heat

Conclusion

The PUMA Hi OCTN X NFS sneaker has a greatly detailed design, from the stylised theme to tie in with the game, to the tiny details hidden across the upper. They are a definite head-turner with a standout design thanks to its contrasting colours and exquisite detailing. The sneakers went on sale at the end of November 2019, available at PUMA Select in Cape Town, Shelflife and Shesha for R2,499.

For a chance to win a pair, visit the competition page.

The Review

PUMA Hi OCTN X NFS

PROS

  • Great level of detail
  • Beautifully themed finish
  • Extra wide rubber sole

CONS

  • Prone to lack of traction when wet on polished tiles

Review Breakdown

  • Design0%
  • Quality0%
  • Performance0%
  • Comfort0%
Sours: https://www.fortressofsolitude.co.za/puma-hi-octn-x-nfs-review/

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